The Process: Housing
nearly 250 stores, Westfield Brandon is a shopping mall
of significant size and their holiday décor needs
are just as significant. Baltimore based The Becker
Group recently designed a fantastic holiday décor
package for the center entitled "Westfield's Holiday
Adventure." One of the main components of the display
is a 30' tall,
cone-shaped, snow white and frost blue Christmas tree.
Fashioned from an intricate, multi-piece metal frame
covered with spandex fabric, the uniquely magnificent
tree's base houses a snow machine and video monitors.
Nearby, an oversized book forms a
tunnel, inside which guests may view holiday themed
dioramas through a magnifying glass. A computer kiosk
offering views into Santa's annual journey provides
an additional interactive component while guests wait
to meet the Big Guy, himself. Shipped in three semi
tractor-trailers, Westfield Brandon's décor includes
the main presentation area where the visits with Santa
take place as well as the placement of numerous garlands,
wreaths, oversized snowflakes, and other ornamentation
throughout the common areas of the mall. MDM's Holiday
Décor Installation department facilitates the
project's entire set up (including all electronic components),
strike, and transport to offsite storage at season's
end.
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